I have worked at the intersection of culture and storytelling since the early years of my career, delivering culturally impactful campaigns for both international and regional clients. I launched Canada’s first web-only film festival to support the web-creator community and helped build strategic partnerships for a Caribbean international film festival, including its TIFF Breakfast partnership and multicultural media collaborations for its 2017 chapter. With over 22 podcasts produced, more than 5 revenue-generating IPs created, and 15 films successfully released, I continue to focus on building meaningful audience engagement through culturally relevant narrative strategy.